Red velvet cake requires a lot of red food coloring, and if that doesn’t sit well with you there are natural alternatives.
- Pure beet juice
- Beet powder
- Pure pomegranate juice
- Dried hibiscus flowers steeped in hot water, strained
- Cranberries boiled with enough water to cover, strained
These substitutes can affect the flavor, though some will be more subtle than others. You may also need to play around with amounts to get the red color you want.